BRITS will splurge an eye-watering £ 1.4BILLION on so-called Cyber Christmas Day with some sales having launched today.
A staggering 11 million festive shoppers take to the internet over Christmas to fork out for gifts including clothes, laptops and phones.
Some high street shops even launched their sales two days early, slashing up to 88 per cent off goods.
Debenhams, Currys PC World and House of Fraser are just some of the big-name brands that have huge discounts early this year.
One in four adults will spend today, in a landmark December 25 blowout 10 times bigger than 10 years ago.
A £ 1.19bn web spree will be up almost 20 per cent on last year's £ 1.00bn, said a Centre for Retail Research study, reports the Mail .
The online spend works out at £ 1.24ma-minute over the 16 hours most are awake on Christmas Day. In 2009, just £ 120m was spent on December 25.
Big surges in transactions are forecast at 10am after cash presents and gift vouchers are opened, and at 5pm before families settle down for an evening of TV.
BOXING DAY BOOM
Boohoo and Very have also started knocking down the price of their products in a bid to entice last-minute shoppers.
It comes as The Sun revealed 16million Brits are set to blow £ 1.6million on the biggest Christmas Eve shopping day ever.
Among the best deals already here is a Sony 55-inch Smart 4K Ultra HD TV at Currys PC World, which has £ 500 knocked off the price.
But the biggest savings we've spotted so far come from Boohoo, which has reduced the price of some of its clothes by 88 per cent.
It can be tempting to get caught up in the sales, but we recommend preparing your shop in advance to avoid impulse buys and unnecessary spends.
Shopping around is also crucial to make sure you're paying the best price.
If you're wondering how to compare prices, PriceSpy logs the history of how much something costs.
It uses data from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets.
Boxing Day sales can often be unpredictable so we can't be sure if these prices will go up or down.
Professor Joshua Bamfield, director of the Centre for Retail Research, said: "Websites are stealing a march over shops by starting sales online, with shoppers buying on Christmas Day to make sure they get the best price.
"This will be the highest-spending Christmas Day on record, and the first year that over £ 1billion has been spent on December 25.
"It also looks like the biggest mobile phone shopping day ever, with a large proportion of spending via phones. Christmas Day is a big deal for online retail."
Here's some of the discounts we've already spotted:
Boohoo-Petite Slinky Ruched Mini Skirt
- Was: £ 15. Now: £ 3. Save: £ 12 (80 per cent) -buy now
It's still Christmas party season, so there's plenty of time to get use out of this black mini skirt.
You can only order online at Boohoo and if you're not a member of its Premier Club, there's a £ 3.99 delivery charge.
Boohoo-Tall Stretch Satin Buckle Mini Dress
- Was: £ 35. Now: £ 4. Save: £ 31 (88 per cent) -buy now
Another potential Christmas party outfit, this dress comes in a black satin material with buckle detailing on the collar.
Like the mini skirt, there's a £ 3.99 delivery cost for non-Premier members.
The next best price we could find for a similar outfit comes from MissPap at £ 9, plus £ 2.99 delivery.
Boots-Soap & Glory Original Pink Collection Tin
Currys PC World-Sony KD55AG8BU 55 "Smart 4K Ultra HD TV
- Was: £ 1,799. Now: £ 1,299. Save: £ 500 (27 per cent) -buy now
If you're thinking of ringing in the new year with a new TV, Currys PC World has taken £ 500 off the price of this Sony 55-inch model.
You can also get free delivery if you get it shipped to you on a weekday or Sunday.
The price reduction matches the cheapest deal we've seen elsewhere by John Lewis , which is selling the same TV also for £ 1,299.
Shark DuoClean Lift-Away True Pet Hoover NV700UKT
- Was: £ 299. Now: £ 179. Save: £ 120 (40 per cent) -buy now
One for cat and dog owners, this Shark hoover is described as "purposefully designed for homes with pets".
Like the TV, Currys PC World shoppers get free delivery if their item is sent on a weekday or Sunday.
The same vacuum is also on sale on the official Shark website for £ 179.
Debenhams- Nescafe Dolce Gusto Mini Me Coffee Machine KP123B40
- Was: £ 100. Now: £ 40. Save: £ 60 (60 per cent) -buy now
If you know someone who loves their coffee, this Nescafe machine could make an ideal present.
Just remember you'll need to factor in £ 3.49 delivery as this coffee machine on its own is under £ 50.
It's the cheapest we've found this model being sold for, with the next best price costing £ 49.99 with free delivery on Amazon .
imited Edition Blow-Dry Set 5543GGU Debenhams- Tresemme L imited Edition Blow-Dry Set 5543GGU
- Was: £ 60. Now: £ 25. Save: £ 35 (58 per cent) -buy now
This Tresemme blow-dry set comes with a brush and heat protection spray for your hair.
Delivery from Debenhams is £ 3.49 for orders under £ 50 or it's free above this. Alternatively, click and collect in store for free.
We couldn't find this exact product being sold elsewhere, but Debenhams also sells this similar Tresemme kit for £ 23.
Touche Eclat Illuminating Pen Gift Set House of Fraser- Yves Saint Laurent Touche Eclat Illuminating Pen Gift Set
- Was: £ 26. Now: £ 13. Save: £ 13 (50 per cent) -buy now
You get a Touche Éclat N ° 1 illuminating pen and a Touche Éclat Blur Primer in this Yves Saint Laurent gift set.
If you're ordering online, keep in mind there's a £ 4.99 delivery charge, and it's the same for click and collect.
We couldn't find this product cheaper elsewhere with the next best deal on the Yves Saint Laurent website costing £ 18.50.
Very-Beats by Dr Dre Studio 3 Wireless Headphones
- Was: £ 299. Now: £ 178. Save: £ 121 (40 per cent) -buy now
These Dr Dre headphones work by connecting your music via Bluetooth and they're described as having Pure Adaptive Noise-Cancelling (Pure ANC) to block out external noise.
Very charges £ 3.99 for delivery, so factor that into your cost.
The same headphones in desert sand colour are currently going for £ 199 in Currys PC World with free standard delivery.
If you're looking for more deals, Boots has slashed giftset prices by more than half price for last-minute shoppers.