EVERY week YouGov releases a colourful new infographic detailing voting intentions of 18-to-24-year-olds. And in each revision the red section of the pie chart has gobbled up a little more of the blue.
The proposed remedies to the Conservatives' lethal young person problem all involve online campaigning strategies.
These range from charmingly naive (a beaming middle-aged politician told me the other day that he'd just heard of an insurgent new online video channel called “Unilad”, and if only the
Conservatives could find an inroad there, membership would double in a day) to downright ridiculous (Boris LoFi waves, anyone?).
But the days of a savvy social media guru swooping in and fixing everything are long gone.
The Tories are now so toxic to the young, only truly radical ideas and drastic action stand a hope in hell of breaking down the age wall.
And that means Boris's party must urgently find a way to fix the hideous housing crisis.
The first step must be a building spree in London and the South East.
Advocates of the Sixties Green Belt initiative becomes hysterical when its value is questioned.
But sensible politicians who argue it's time for a rethink aren't suggesting we should pave over Regent's Park. They're saying that refusing to build on good land during a housing crisis is bonkers.
Especially when a good chunk of that land is given over not to beautiful open spaces but to golf courses. Slashing stamp duty is also a must — it would also encourage older people to downsize and help young families upsize. But there are quick, cheap fixes which would go a long way, too.
A report from the well- respected think thank the Centre for Policy Studies argues that the mortgage market has been one of the main drivers of the problems, so could potentially be a big part of the solution.
Because first-time buyers have received 2.2million fewer mortgages since the 2008 financial crisis, Britain is now home to 3.6million “resentful renters” — young people who would traditionally have been homeowners but now are not.
Why has this massive group been locked of the housing market?
Well, to get a mortgage as things stand, applicants must prove they can pay back not just their mortgage rate, but the rate it would default to at the end of the three or five-year period — plus an extra three per cent.
In other words, if you're applying for a £ 633-a-month mortgage, you have to show that you can afford £ 1,075 a month.
That's patently grossly unfair. And as the vast majority of the people who are losing out are aspirational hard grafters who can't go to mum and dad for help, it's also grossly un-Conservative.
The Bank of England isn't going to relax its stress tests any time soon. But the simple solution the Centre for Policy Studies puts forward is that a new market in fixed-rate, long-term mortgages —
which wouldn't be subject to the stress test — could be offered to first-time buyers with much lower deposits.
Bold ideas such as this are only part of the solution. But, potentially, a hugely important part. And frankly, the Conservatives need all the help they can get.
If Boris's party finds a way to get young people on to the housing ladder , under-30s will be tripping over each other to vote Conservative at the next general election.
Leftie teachers and lecturers are dab hands at brainwashing their charges, but put affordable housing within the reach of students and graduates and they'll soon learn to make up their own minds.
If, on the other hand, the Conservatives lose their nerve and decide to tinker timidly around the edges of housing policy, the future looks a lot less rosy.
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Alarming data reveals that, if the vote were confined to 18-24 year olds, Comrade Corbyn's Labour Party would have hoovered up 544 seats in the last general election.
And because young people with no stake in society aren't going to wake up one morning and suddenly grasp that capitalism beats communism on every metric, there's no reason to see why those grim figures will change any time soon.
The Prime Minister and his team should spend the next few days savouring their richly deserved victory. Because when the New Year comes round, they must turn their minds to housing. And fast. The stakes could not be higher.