HOLLY Willoughby's fans are convinced she is pregnant after she teased an upcoming project.
The 38-year-old shared a series of pictures of herself by a bed and told her followers: "Have a little news coming soon… and it's the stuff of dreams".
While it looks most likely she is bringing out a bedding range, some over excited fans jumped to other conclusions.
One person wrote: "Do I detect the patter of tiny feet coming? That's my guess anyway. Whatever it is you deserve it."
A second speculated: "A new baby on the way ??"
While a third simply wrote: "You're pregnant."
In one shot, Holly is being pampered by her styling team, while she looks incredible wearing a jumper and satin skirt.
While in the second black and white snap, the This Morning star flashes a smile in a over-the-shoulder shot as she poses next to a bed.
Her blonde tresses are loosely waved as she sports a jumper and jeans.
Holly is already mum to Harry, ten, Belle, eight, and Chester, five, with her husband Dan Baldwin.
She has previously revealed she hasn't ruled out having another baby, saying: "I'm always broody.
"Part of me wants another baby but part of me thinks that's not a good enough reason!
"I've almost decided not to ... but not quite."
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Meanwhile, in 2018, Holly was said to have " doubled her earnings to £ 5million ".
She landed the enormous pay rise thanks to her success on I'm A Celeb, after already taking home £ 2.5million for hosting This Morning and Dancing On Ice, as well as her part time job on Celebrity Juice.
While last year, she was reportedly given a £ 150,000 pay rise from ITV bosses following the decision to air This Morning for an extra 30 minutes .
The mum-of-three is also the face of a number of big brands, including Garnier, BHS, Diet Coke, Dunelm, Oral B and M & S, where she is one of the retailer's most successful collaborators in the past ten years.
Her pearly whites are understood to have bagged her an £ 80,000 deal with Oral B and their whitening toothpaste in 2012.
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